PICKER SIGN DISCOUNTS

PICKER IS AN ECUADORIAN DELIVERY APP THAT BELIEVES THAT EVERYTHING SHOULD BE MORE ACCESSIBLE. LEADERS IN THE DELIVERY INDUSTRY ARE FOCUSED ON DOING TRADITIONAL PROMOTIONS AND DISCOUNTS THAT AREN'T REALLY ACCESIBLE TO EVERYONE

DURING THE INTERNATIONAL MONTH OF SIGN LANGUAGE, WE TURNED THE DISCOUNT CODES SECTION INTO A TOOL TO TEACH LANGUAGE.
TO MAKE IT REALLY, WE TOOK THE 90 MOST USED WORDS DURING A CONVERSATION, TRANSFORMED THEM INTO DISCOUNT CODES AND PLACED THEM ON OUR SOCIAL NETWORKS.
THESE CODES COULD BE REDEEMED IN OUR APP ONLY IF USERS LEARNED TO INTERPRET THE WORDS IN SIGN LANGUAJE.

ROLE: ART DIRECTOR

CASE STUDY